When the life you’ve built no longer fits…
Sometimes, the very things that once lit you up start to feel heavy.
- The business you poured yourself into feels like it belongs to someone you no longer are.
- The habits that kept you safe now keep you stuck.
- The identities you once wore so proudly now feel like a cage.
Maybe you’re craving more aliveness, truth, simplicity.
Maybe you’re sensing a pull toward slowing down, doing things differently, or following a creative spark you can’t quite name.
You’re standing on the edge of something — a doorway between who you’ve been and who you’re becoming – and you’re not quite sure who exists on the other side.
Sometimes it’s laced with grief or confusion about what’s falling away.
But it’s also the richest, most honest place to begin again.
Business is personal.
Upward Spiral isn’t just about building a new strategy or healing your inner world. It’s about weaving the two together so that your work blossoms out of your most aligned self.
The goal isn’t just to make your next chapter a shinier version of what you had; it’s to make it a truer one.
This experience is for those in the sacred mess of metamorphosis. Who know something is dying, and therefore something is also ready to be born – a new way of doing business, an updated sense of self, an answered prayer for how you move through the world.
what my PAST clients are saying...
BECK RAY
In 6 months, I was able to create 2 evergreen funnels, finish writing a book, hired a team, AND took days off, all while financially supporting my family for the first time. I now lead my team (and myself) from a place of authentic connection, I trust in the work and how I can contribute to the world, and I believe that abundance is actually possible for me (something I never truly believed before this program).
This coaching program not only transformed my business, but also transformed my life.
Elizabeth Marx
Not only is it already completely transforming my business, but the personal growth and healing I'm uncovering are trickling down into my family, my everyday peace, and my physical health too. I want to shout it from the rooftops that if you're interested in this program, DO IT! It's unlike any other business coaching program I've ever experienced - in the best kind of way.
This program has BY FAR been the greatest business investment I have ever made.
Brie Goumaz
If you are considering this program, know that there are resources for you if you need help with your mindset, business plan, Facebook ads, sales funnels, copywriting, and so much more. It is 100% worth the investment.
Melyssa has a way with people and goes to the root of your questions or problems in a way I’ve never seen before.
There’s a different way to grow.
The new way isn’t about more hustle, sharper goals, or finally cracking the “perfect strategy.”
it sounds more like:
Rooting deeper into your inner compass, so that your next chapter feels wildly, truly yours.
Fusing strategic brilliance with intuition, creativity, and a regulated nervous system.
Accepting the full spectrum of your life with equal reverence, knowing that contrast and change are things to be honored instead of feared.
Letting go of outdated identities and patterns so you can create room for new possibilities to emerge.
It’s an upward spiral – revisiting familiar places, but with a more trusting, grounded, and limitless way of seeing.
Why Upward Spiral Exists
You didn’t build your business, or your life, to meet the status quo.
You’re here because you sense that more possibilities exist for you, and you’re ready to live them.
YOU WANT BOTH:
A business that supports the life you actually want to live. And the inner shifts that help you trust yourself enough to build it.
- Want to pivot into new offerings – retreats, sales funnels, books, or speaking – but fear what might unravel if you do.
- Are craving more creativity, spaciousness, and a simpler, slower way to succeed.
- Are still holding on to old stories that keep you playing smaller than you know you are.
- Feel like you’re on the edge of your next evolution, but the road ahead feels murky and lacks clarity.
- Have a body that’s whispering (or screaming) for a new pace and way of working.
- Are done defining your worth by productivity or public approval.
Julie
Jessica
Karen
Sarah
Lauren
MJ
Our Holistic Approach
Upward Spiral is designed to give you that transformational trifecta of:
Expert business support from a multi-7-figure entrepreneur...
...who’s built different companies in online education, coaching, retreats, brick-and-mortar, and creative communities.
Nervous system regulation tools by a certified somatic coach
...so that your body feels safe to expand.
A close-knit community of driven, soul-centered womxn entrepreneurs
...who are there to hold you, support you, and inspire you.
I believe that in order to create sustainable success, you truly need all three components. It’s exactly why I’ve designed this program in this way.
My biggest goal for you is that you’re able to see the incredible amount of possibility that’s available to you at all times.
Instead of scarcity, fear, or “I don’t know how,” your reality becomes, “I trust myself and my life, let’s do this.”
Upward Spiral is for entrepreneurs who are:
Meet Your Upward Spiral Creator
Melyssa Griffin
In 2020, I found myself in the midst of the deepest metamorphosis of my life.
Despite owning a thriving 7-figure company and living in a beautiful home in Los Angeles, I could feel that something within me was shifting, and that the life I’d built was starting to feel like an itchy wool sweater two sizes too small.
At first, I was unwilling to accept that the answer was that something major needed to change. I liked my life! I could run my business with my eyes closed. It was all good.
But deep down I knew, and after a year of deep contemplation I finally began to accept that knowing. I made possibly the most unconventional choice of my life:
I shut down a thriving, 7-figure company and moved to Europe on a whim.
I didn’t have a roadmap or a Plan B.
I just had trust that if I surrendered to the flow, followed my creative impulses, and truly listened to the current of life that had been whispering to me all this time, I would figure it out along the way.
Eventually, my cocoon led me to building a bookshop cafe and creative community in Portugal, which has become one of the most fun adventures I’ve ever been on. It’s also led me back to coaching and supporting entrepreneurs through their own evolutions, as this work continues to pulse through me.
And most importantly, it’d led me to the most grounded, embodied version of myself yet.
I know that my experience is not unique – at some point nearly everyone will be faced with crossroads and turning points in their life.
Maybe you’re becoming a parent (or want to), getting married or divorced, experiencing the grief of losing someone you love, moving to a brand new place – it doesn’t matter.
What I’ve noticed (and experienced firsthand) is that when those moments of transition arise, inevitably a part of your own identity changes, too. So often we resist our emerging selves, not knowing who we might become on the other side of our grief, our desire, or even our joy.
But the liminal space always begs us to ask, will you choose what’s true or what’s comfortable?
I created Upward Spiral to help you fully own who you are and who you’re becoming. To be held in the parts of your life and business that you’re letting go of, and supported as you rebuild from the inside out.
Upward Spiral is a 6-month transformational business + life coaching program.
Every month you receive…
Business Strategy + Hot Seats
GROUP COACHING CALL with Melyssa Griffin
For when your work is shifting, and you need strategic eyes on how to bring your next evolution to life. Whether that means simplifying your offers, launching something entirely new, creating passive income streams, or just reigniting your creative spark, these calls are here to help you make practical, aligned decisions. Each month, you’ll get personalized hot seat coaching in an intimate group, so you’re never left guessing about your next steps.
The Metamorphosis Method
GROUP COACHING CALL with Melyssa Griffin
This is where we explore the natural phases of profound change together. From letting go of what no longer serves you, to navigating the unknown, to stepping into a truer version of yourself. You’ll be guided through a 6-part arc that weaves together Eastern philosophy, embodiment practices, nature’s wisdom, and psychology so your transformation isn’t just intellectual, it’s embodied.
Nervous System Regulation
GROUP COACHING CALL with our Certified Somatic Coach
Big shifts can be destabilizing. These monthly sessions are dedicated to creating more capacity and safety in your body, so you can actually sustain the growth you’re calling in. Through gentle somatic tools and nervous system work, you’ll build resilience, release old patterns of fear, and learn to meet change from a grounded place.
Community Connection
GROUP CALL with our Connection Coach
Real metamorphosis needs community. These monthly gatherings are designed to build trust and intimacy among our group. Expect guided prompts, small group sharing, and the space to be fully seen in your wins, your questions, your grief, and your becoming. Often, these conversations are where the deepest magic happens.
Guest Expert Session
GROUP CALL with new teachers each month
Each month, we bring in a guest guide to open new perspectives. From grief work to feminine embodiment, creativity to business pivots, these sessions will deepen and widen your journey. You’ll learn fresh approaches, be inspired by different lived experiences, and gather tools that support both your personal and professional rebirth.
Leave some room in your heart for the unimaginable.
- Mary Oliver
On top of the monthly coaching calls, you also get…
Private 1-1 Call with Melyssa
Map out your unique transition – the identity you’re shedding, the longings emerging underneath, and the tangible or subtle ways you want your next season to look.
2-Day Virtual Realignment Retreat
We’ll kick off our journey together with a powerful virtual retreat designed to honor what’s ending, open you to new possibilities, and help you root into the new soil of who you’re becoming. You’ll walk away with renewed clarity, deeper trust, and a sense of connection that carries you through the next six months.
On-demand coaching + community inside our private Slack channel
This is unlike any Slack space you’ve been in. It’s a small, curated container where you can ask questions, share breakthroughs (or breakdowns), get quick strategy feedback, and draw on the collective courage and insight of others walking through their own metamorphosis. Melyssa and our coaches are inside regularly, ready to offer voice note support and thoughtful guidance.
Optional Strategy Clinics
Led by Melyssa throughout the program on topics the group wants most – from building soulful, high-converting funnels, to planning retreats, to structuring your business in a way that truly fits you. Whenever a deep need arises within the group, Melyssa will create a special class to go deeper on the topic so that you have all the strategy and support you need.
Bonus: Access to Melyssa’s library of courses and resources
You also get unlimited access to all of Melyssa Griffin’s courses, templates, and body of work to support you in whatever you’re building.
Taking part in this program has helped me recognize how truly limitless I am.
I came in expecting guidance on only logic and strategy, but I left realizing true leadership is SO much more than that. Our close-knit community makes me feel seen, loved, and supported, and the memories and breakthroughs I had are ones I will truly *never* forget! Melyssa is one of the wisest, warmest souls I’ve ever met.
JILL PAVICH
This whole program, but especially the virtual retreat, has been so deeply transformational for me on a personal level.
My revenue quadrupled in Q4, I hired a team, received a grant to purchase bakery equipment and launched a wholesale branch! I ended up going a totally different direction than I thought at the start of the program, but I couldn't be happier with how it turned out.
Ashley Greeno
Melyssa’s retreat helped me see my business in a different way.
I realized that the “how” is easy to figure out, as long as you’re grounded in the “why.” Melyssa and her team are inspiring beyond belief. They have an incredible ability to hold space for you, help you break through your limitations, and open up the doors to everything that’s possible for you.
Mary Jelkovsky
The expertise, systems, and guidance so generously shared with us has been incredibly valuable.
...but the discovering and healing of my own self-limiting beliefs and fears (and having others walk patiently beside me in that) has been epic for me. How do you say thank you for this kind of soul-feeding, trajectory-changing experience? I am not sure words are big enough.
Cate Giannousopoulos
What you'll leave with...
A business and life that fit the shape of who you are now, not who you were.
A business that attracts more money, more clients and customers, and more ease while feeling deeply aligned with your emerging self.
The deepening capacity to trust your timing, hold uncertainty, and meet yourself with compassion.
Nervous system steadiness so that change feels less like a threat and more like an invitation.
... And a sacred community of women entrepreneurs who get it – the shedding, the liminal space, the business moves, and the becoming of someone new.
Ready to step into what’s next?
Upward Spiral
Created by Melyssa Griffin
A 6-month transformational coaching experience for visionaries in the midst of change – merging aligned business strategy with personal metamorphosis inside a supportive and intimate community. Starting September 1, 2025.
If you’re standing on the edge of change, feeling the tenderness of what’s falling away and the excitement of what’s next, Upward Spiral will hold you through it. We’ll explore your business, your patterns, your nervous system, and your biggest dreams so that you leave with a life and business that fit the shape of who you are now, not who you were.
If your application feels like a fit, we’ll reach out to schedule a 1:1 call to explore your unique path, answer your questions, and see if this is the right season for you to join us.
(Note: Submitting your application does not obligate you to join this program or guarantee you a spot. It’s just the first step in exploring this option for us together. Once you submit your application, you can expect to hear back from us within a few business days.)
